At Wirecutter, we search through thousands of offers from Amazon and everyone else, and posting on our offer page only the best discounts (usually the lowest price we've seen in 90 days) on items our employees have reviewed and recommended. You can also follow Twitter with the @ WirecutterDeals account, or get the offers in your inbox via our newsletter.
Look for deals on small appliances, small electronics and luggage
Amazon holds a tight cover on its Prime Day offer until the event starts, but in the Prime Days past, the best deals have been on kitchen utensils, luggage and small electronics. Here are some of the biggest discounts we saw during Prime Day last year:
- Anova Culinary Sous Vide Precision Cooker, our pick of the best sous vide machine, fell from a $ 1
- Our upgrade options for the best wireless vacuum cleaner, the Dyson V8 Absolute Stick Vacuum, were discounted from $ 450 to $ 365. At that time, this was the lowest price we had ever seen for a non-refurbished model.
- Instant Pot Duo 6-Quart, our favorite electric pressure cooker, dropped from $ 100 to an unknown price of $ 60.  Our choice at the time of the best carry baggage, Travelpro Platinum Magna 2 22 "Rollaboard, went from $ 240 to $ 200. This discount may not seem like much, but the sales price was the lowest price we had seen for the suitcase in months.
- The best mixer you can get, the expensive Vitamix 5200, dropped from $ 400 to $ 300
- Jabra Move, a previous budget choice for the best wireless Bluetooth headphones, ranged from $ 80 to $ 40
. It was not for sale last year: the latest high-end electronics and entertainment. top quality 4K TVs, iPads, iPhones, video game consoles or new video games and Blu-ray movies.
Start the day before
Just as Black Friday has gone from a single day to almost a week of online and in store sales, Pri me day extend their hours too, grow this year in a full 48 hour event. Amazon says the start time is midnight PT on Monday 7/15, but we saw selected deals last Sunday. We expect to see someone this year too.
Crash the party with a free trial of Prime
As the name of the event suggests, Amazon Prime Day is for Amazon Prime members only. The service costs $ 119 a year or $ 13 a month, giving you free two-day shipping on most purchases. Aside from free shipping, Prime's best features are streaming video and photo storage. Like Netflix, Prime Video has a rotating catalog of classic movies and TV shows, and Prime's original content has come in recently. And Amazon Photos gives subscribers unlimited storage for full-resolution images; This service can be a savings if you let you cancel similar services from Apple's iCloud or Google Photos.
If you've never had Amazon Prime before, use the 30-day free trial to access Prime Day. When the event is over, if you decide Prime is not for you, just cancel before the trial ends to avoid being billed. Set a calendar reminder so you don't forget.
Decide what you want before shopping
Before Prime Day starts, write a short list of what you want to buy and be specific. Not all 55-inch 4K TVs are created equal, so choose a brand and model, or at least identify the features you need and note the price before the sale so you have a certain perspective.
Choose Lightning Deals in the morning
Some of the best deals Amazon offers are Lightning Deals, which are available for a limited time in a limited amount. They go fast, and Amazon leaves the triggered ones visible so consumers see what they missed and feel compelled to look for.
The whole thing is designed to keep customers hooked and ready to pull the trigger with minimal time to consider the item and price. If you are planning to trade Lightning Deals, check them in the morning and look for the ones that are coming. By taking this step you will have time to examine the item and you can set a reminder on your phone for 10 minutes before the appointment starts, so you don't miss it.
Prime Day may be the Amazon thing, but the company cannot stop competitors from entering the action. Big-box dealers like Best Buy, Target and Walmart routinely match Amazon's prices for appliances, TVs and other electronics. Target and eBay have already announced competing sales. If the deal you want is out of stock on Amazon, check to see if anyone else still has it.
Additionally, keep your eyes on smaller, specialty retailers as well as at local stores. As Prime Day has made people's appetite for shopping, stores of all sizes have begun to use the event to their advantage.