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How Impossible Foods is trying to solve one of its biggest challenges



Sometimes it is difficult to be so in demand.

Impossible Foods – known for its meat-free cell-based burgers now available at some 9,000 restaurants nationwide ̵

1; says it's a little difficult to keep up with the horrible demand for the product.

"Yes, we are struggling to keep up with the demand for the Impossible Burger. The problem is not unique to any single region or chain; we do not prioritize anyone so that outbreaks can basically affect some of the 9,000 restaurants where Impossible Burger is on the menu, a company spokeswoman tells Yahoo Finance.

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The comments follow a Bloomberg report Friday suggests that Impossible Foods burgers are out of stock in many Red Robin and White Castle locations. The story also calls Beyond Meat () BYND ) burgers are unavailable at 70 Freebirds sites. "data-reactid =" 18 "> The comments follow a Bloomberg report on Friday that suggests that Impossible Foods burgers are out of stock at many places in Red Robin and White Castle, and history also calls Beyond Meat (BYND) burgers not are available at 70 Freebirds sites.

"The company does not face insurmountable supply chain restrictions or basic bottlenecks; As other successful startups, we are facing short-term follow-up challenges due to demand largely surpassed supply, "Spokeswoman Impossible Food added.

<p class = "canvas-atomic text Mb (1.0em) Mb 0) – sm Mt (0.8em) – sm" type = "text" content = "Restaurant Brands ( QSR ) – Offering the Impossible Burger through 100 Burger King locations in San Francisco and planning a nationwide rollout by the end of the year, Yahoo Finance says they are working closely with the company to avoid supply issues. "data-reactid =" 20 "> Restaurant Brands (QSR) – as Offering the Impossible Burger through 100 Burger King locations in San Francisco, planning a nationwide rollout by the end of the year – Yahoo Finance says they are working closely with the company to avoid supply issues.

"The Impossible Whopper is currently available in five markets. We have worked closely with Impossible Foods in recent months to plan the launch of Impossible Whopper and make sure we are able to meet demand as it rolls out in our test markets, and finally nationwide, says a Food Brands Speaker

One " Impossible Whopper "sits on a table at a Burger King restaurant on April 1, 2019 in Richmond Heights, Missouri. (Photo Illustration by Michael Thomas / Getty Images)

Spokesman Impossible Food outlined several ways the plant-based burger attempts Her comments on Yahoo Finance:

  1. We are increasing the number of employees at the factory in Oakland, California, now running 24-7 (two 12-hour shifts per day) and employment utes about 130 full-time people (including 25 who completed their training only last week). We work aggressively with several new hires to work in Oakland with a variety of features.

  2. Also last month we hired a new top manager with extensive production experience. Sheetal Shah has spent more than a decade upgrading technology companies to achieve breakthrough growth – and we're sure he'll do the same for Impossible Foods.

  3. Also last month, announced $ 300 million in new investment [19659013] from both blue-chip global investors and high profile individuals. We will dedicate significant funding to increasing production quickly and to our long-term growth strategy.

  4. To achieve continued growth in growth, the company will add more production capacity and actively work with strategies to do so. We do not provide further details on our production expansion at this time. Stay tuned.

The shortcomings make sense in light of the Impossible Foods growth rate. Impossible food tells Yahoo Finance it has seen 50% sales growth since the launch of its new 2.0 burger in January. Sales in Asia have increased by four times over the last three months alone.

A spokeswoman from Beyond Meat did not return Yahoo Finance's request to comment on their own supply shortages.

<p class = "canvas-atom texttext Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Brian Sozzi is an editor-on- great and co-host of The First Trade on Yahoo Finance Follow Brian Sozzi on Twitter @BrianSozzi "data- reactid = "41"> Brian Sozzi is an editor-at-large and co-host of The First Trade at Yahoo Finance. Follow Brian Sozzi on Twitter

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Read The latest economic and business news from Yahoo Finance "data-response time =" 51 "> Read the latest financial and business news from Yahoo Finance

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