Hershey sued over "deceptive" packaging at White Reese's Peanut Butter Cups

DERRY TOWNSHIP, Pa. – A class action case accuses Hershey Company of directing its customers with deceptive packaging at White Reese's Peanut Butter Cups, according to Fox News.

Plaintiffs Curtis Winston and Jane Doe filed a complaint on behalf of themselves and on June 26 in the US District Court in the Eastern District of New York. The suit claims that the bright alternative to the milk chocolate version uses misleading marketing because it does not contain "white chocolate," says Fox News, citing a Legal Newsline report.

The peanut butter cups are instead covered in a "white cream", which is listed on the company's website, says Fox News.

However, the complainants insist that, like the other flavors ̵[ads1]1; milk and dark chocolate – are actually chocolate, consumers assume that the white version is made with white chocolate.

White Reese's wrapper doesn't say "white chocolate."

"The defendant has taken affirmative steps for consumers to mistakenly believe that the products contain white chocolate and have intentionally failed to rectify the error implications," said Fox News. "The absence of any change time before or after" white "makes the products misleading because consumers are unable to distinguish between white chocolate and cheaper substitutes such as compound or confectionery coatings made from vegetable oils when the term" white "is applied to a product Traditionally associated with chocolate. "

The couple on behalf of other plaintiffs over misleading commercial practices, negligent misinterpretation, breach of express and implied warranty, fraud and unfair enrichment, reported the legal site.

In a statement, Hershey is told Fox News it does not comment on ongoing litigation.

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