Hershey really wants you to try a Take5 candy bar
Hershey will add Reese to Take5's name and logo on their wrappers to remind people of their most iconic ingredient.
The Candy bar has been sold since 2004. The new packages will include Reese's eye-catching orange with a new "Reese" Take5 logo. The ingredients do not change.
Jack Wilder, Reese's senior brand manager, told CNN Business that the company rebranded the candy bar because Hershey would attract new customers beyond the small base. He noted that 62% of US households bought a Reese in 2018. "We believe marrying Take5's small but loyal follower with an iconic brand name that people know and love, Reese, can help product breakthroughs," Wilder said. [19659009] Hershey ( HSY ) conducted a test to see if people liked the candy bar more when Reese's name was on it. It had fans trying a candy bar with the old and new packaging. The company said the fans "almost always" preferred the bar in the new packaging, even though they were exactly the same.
"With the power of Reese's brand and flavors and textures of Take5, we can wake up a sleeping giant whose time has come in the category," says wilder.
The new Reeses Take5 bars will be sold nationwide from mid-summer in Three Sizes
It is the second time Hersheys has restored candy over the past three years.