Here are the best deals

Retail holiday spending forecasts show ongoing inflationary problems, says UBS's Jay Sole

Amazon’s Prime Early Access sale: What’s in store

When Amazon’s sale starts Oct. 11, expect to find the best discounts on Amazon devices, such as the Kindle, Echo and Fire TV streamer, and private label apparel, according to Julie Ramhold, a consumer analyst at

Already, Amazon said the Fire 55-inch 4K Smart TV with hands-free Alexa will be 80% off, and some Echo devices will be 55% off.

Beyond Amazon’s own brands, other deals include half off Sony and Bose earbuds, speakers and headphones, some Dell and HP laptops marked down 35%, Solo Stove fire pans 30% off and Peloton bikes 15% off.

Unlike July’s Prime Day, Amazon has more gift suggestions this month — with more deals on big-name brands, such as Hasbro, Lego, Barbie and Sony — rather than household items.

“They want to try to hit all the big Christmas gifts: home decor, clothing, name-brand accessories and toys, toys, toys,” said Casey Runyan, managing editor at online discount marketplace Brad’s Deals.

“Summer Prime Day was very toothpaste; it’s not the same as buying that fancy kitchen appliance or hot toy,” added Runyan.

Even the Amazon coat is back and marked down 30%.

The “Amazon coat” from the Chinese brand Orolay went viral on social media.


New offers drop every 30 minutes. When a deal is active, add the item to your cart immediately. Some items will sell out quickly, said Ramhold.

However, to take advantage of the Prime Day deals, you must be an Amazon Prime member.

You can sign up for a month-to-month membership or a 30-day free trial.

Deal hunters should be wary of the monthly promotion, Ramhold warned, since it doesn’t extend to Black Friday.

“By hosting this Prime Day event in October, Amazon has effectively ensured that people will have to pay if they want to shop in November,” Ramhold said.

The annual Prime membership also comes with a catch, as the retail giant raised its price to $139 from $119 earlier this year.

Target, Walmart, other competitors start early sales

The best deals aren’t exclusive to Amazon; other big names are also launching their own holiday sales this month.

“Retailers in all categories are taking advantage of the fact that shoppers are in the market for deals during this time to create their own arrangements to move inventory and gain volume from Amazon,” said Rakuten retail and shopping expert Kristen Gall.

Here’s a look at some other sales events happening now.

  • Goal“Deal Days” started on October 6, with daily deals across all categories, including furniture, electronics, beauty, clothing, toys and sporting goods. Shoppers also benefit from the retailer’s price match guarantee, which means purchases made between October 6 and December 24 can qualify for a price adjustment if the target price falls slightly lower before Christmas Eve.
  • Walmart is holding a “Rollbacks and More” event from October 10 to 13, which starts before and ends after Amazon’s sale and includes discounts on homework and electronics, home, toys and apparel.
  • Macy’s The “Fab Fall” sale runs through October 10, with savings of up to 60% and extra bonus cash for loyalty members.
  • cabbage is having its two-day Deal Dash on October 11th and 12th, with an extra 20% off already reduced items.
  • Bed, Bath & Beyondthe fall savings event is on, with up to 50% off almost everything plus an additional 20% off one item and $15 off a purchase over $50.
Inflation weighs on Christmas gift budgets

With sales starting earlier, retailers hope to entice shoppers with promotions well in advance of Black Friday and Cyber ​​Monday, as consumers become increasingly concerned about higher prices.

In fact, many consumers have already started buying Christmas gifts, studies show — and nearly 1 in 3 will shop this round of Prime sales, according to a recent report from market research firm Numerator.

Fear that prices will only go up from here has motivated more, found a separate report from the National Retail Federation. About 44% of shoppers said it’s better to buy gifts now because those items could become more expensive before the end of the year.

How to get the best deals on holiday gifts

To maximize your holiday savings, start Price Tracking now.

Ramhold recommends creating a wish list and then using a price-tracking browser extension such as Camelcamelcamel or Keepa to keep an eye on price changes and get price drop alerts for the items you want.

“Once you have an idea of ​​what they’re charging now, you’ll be able to tell much more easily if something is a really good deal,” Ramhold said.

It can also depend heavily on the type of object, Runyan added. “Offers vary widely depending on the category,” she said. “For electronics, 10% off is good; with clothing and accessories, the margins are much bigger, so there’s more room for discounting.”

“For extra savings, use promo codes or digital coupons, and use a rewards credit card [earn extra] points or cash back,” Gall said.

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