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Heinz ketchup is displayed on a shelf at a grocery store in Washington, DC, on February 15, 2023.
In just five words, a recent tweet from Kraft Heinz sparked quite a debate about how you should store your ketchup.
“FYI,” began the tweet from the UK-based division of the food and beverage company. “Ketchup. Goes. In. The. Fridge!!!”
Kraft Heinz, whose ketchup is among its popular condiments, shared the strongly worded statement Tuesday in a tweet that reached over 4 million people.
A day later, the company asked the public via a Twitter poll whether they kept the ketchup refrigerated or in the pantry.
“Where do you keep yours? It must be… in the fridge!” stated the poll. The answer to “refrigerator” appeared to be the consensus, according to 63.2% of over 13,000 votes cast, the poll’s results showed. Meanwhile, 36.8% of respondents said they preferred the ketchup in the cupboard.
Some Twitter users who expressed their distaste for cold ketchup pointed out that ketchup bottles are kept at room temperature on tables in restaurants. Other users did not understand the need for a debate, claiming that once the ketchup bottle is opened, it belongs in the refrigerator.
In 2017, a Twitter user asked the same question to the US division of Heinz through the social media site.
At the time, Heinz replied: “Due to its natural acidity, Heinz Ketchup is shelf-stable, but should be refrigerated after opening until maintain product quality.”