If the guy who heads HBO's parent company WarnerMedia has his way, the new streaming video service HBO Max will not only be a Netflix competitor for laces, it will be a new type of cable bundle.
In an interview at the Recode Code Media Conference on Monday in Los Angeles, California, CEO John Stankey stated that the vision for HBO Max is to create a bunch of content that includes movies and shows that are not owned by WarnerMedia in addition to those creates and licenses on your own.
"We're basically unbundled with rebounding," he said of the current streaming wars, where content companies grab shows from Netflix and launch streaming services like Disney + and HBO Max. At some point there will be platforms that aggregate and rebuild. … We want [HBO Max] to eventually be a place where re-aggregation happens, "he added.
This is the opposite direction the industry has gone, with Netflix, Disney, HBO and other media giants splitting off to create their own subscription services. But Stankey referred to the "frustration" among consumers with this "fragmentation" and ultimately said that a winning move would be to create a new version of a TV package.
Today is HBO Max a $ 15-month streaming video service that offers HBO's library of content, plus a selection of older hits such as Friends and South Park. At some point in time, Stankey hopes it will can secure content from other media companies as well, because his company "never wants a lock or a monopoly on creativity," he said.
In addition to his WarnerMedia role, Stankey is also president of AT&T, the phone giant that bought HBO parent Time Warner for $ 85 billion Stankey said a t he will not hold both roles indefinitely and will hire a new CEO of WarnerMedia as the company comes through the current transition period. But he would not set a timetable for it.
To jump to HBO Max, AT&T will spend $ 4 billion on the service, the company said earlier. It gives it away to its phone subscribers, and it tries to convince current HBO subscribers to switch to the streaming service instead.
But cable distributors, which are the current distributors of HBO subscriptions, can stand in the way, and WarnerMedia has not continued AT&T and WarnerMedia projected that HBO Max will earn $ 1 billion by 2025 and hit 50 million subscribers. It will probably need to increase your content library to look like a bundle of cable to get there.