24. August 2019 | 8 AM
Steve Eichner / WireImage
Death Row Records has reportedly been acquired by Hasbro Toy Company, the same unit responsible for several classic toys such as Mr. Potato Head, My Little Pony and GI Joe.
According to Rolling Stone, Hasbro announced Thursday (August 22) that they had purchased Entertainment One, a multimedia company that owns the children's franchises Peppa Pig and PJ Masks.
eOne also has a music division, which happens to be one of the biggest independent labels in the industry. During the first quarter of the year, the company raised $ 30 million in revenue.
"Hasbro will leverage eOne's overwhelming entertainment capabilities to bring our portfolio of brands that appeal to players, fans and families to all screens globally and realize full franchise economy across our plan for shareholder strategy, CEO Brian Goldner told deadline. "We are delighted to welcome eOne's talented staff from around the world into the Hasbro family."
eOne has owned Death Row's catalog for several years. The company spent about $ 280 million to buy it in 2013, seven years after the legendary Hip Hop label was forced to go bankrupt.
Toys Against the World ?
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