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Home / Business / Harley-Davidson launches LiveWire Electric Motorcycle. What about the sound? : NPR

Harley-Davidson launches LiveWire Electric Motorcycle. What about the sound? : NPR



Harley-Davidson LiveWire, launched in August, is the American manufacturer's first electric motorcycle.

Josh Kurpius / Harley-Davidson


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Josh Kurpius / Harley-Davidson

Harley-Davidson LiveWire, launches in August, is the American manufacturer's first electric motorcycle.

Josh Kurpius / Harley-Davidson

Harley-Davidsons is known for its iconic deep clutter. But the latest model in the Milwaukee-based motorcycle factory is equipped with an electric motor that provides a high vibrating sound. Will Harley fans join the tour?

After five years of tweaking and preparation, Harley Davidson's long-awaited electric motorcycle will start rolling out to dealerships this summer.

The company says that electric bikes are the future. A number of startups are already marketing electric motorcycles, and Harley doesn't want to stay in the dust. It wants to attract new customers and it sees growing growth in urban centers – and ultimately in overseas markets, including Asia, where electric scooters and motorcycles are popular.

LiveWire, the electric bike that debuts in August, is sporty and fast – a street bike built for urban environments, not for long-distance cruising. It can go a little 110 miles on a load, with immediate acceleration and, in blessing for first-time riders, no shifting worry.

But there is a marked deviation from the company's traditional range, and it comes with a hefty price tag: $ 30,000.

Marc McAllister, vice president of product planning and portfolio at Harley-Davidson, says the response to LiveWire has been "overwhelmingly positive."

There is nothing inconsistent with an electric Harley-Davidson, he says. "After 115 years, we have had to reinvent ourselves a number of times, and this is just the next step in continuing the legacy," he says.

But while there is a lot of buzz around the bike, some riders are skeptical, says Kelley O & # 39; Brien, marketing director for two Harley-Davidson dealers, including one in Washington, DC

"You have it Demographic that has been a Harley rider for 30 years, she says. "They don't like it. They don't like the sound – it's not the same sound. "