Following a shocking exposure from Business Insider large Instagram ad partners Hyp3r have been banned from the platform for tracking millions of users' locations, storing public Instagram stories and automatically scraping user data.
Hyp3r is "an award-winning, location-based marketing platform" based out of San Francisco. The marketing company has raised over $ 23 million in funding, and until yesterday they were identified as a trusted marketing partner on Facebook. It offers location-based branding data and, for example, allows a hotel to target ads or interact with you on social media if you post a photo from their rooftop bar.
The report from Business Insider that about 90% of Hyp3r's data comes via Instagram, and then when Facebook removed positioning tools from the API following the Cambridge Analytica scandal, Hyp3r was in trouble. The company praised Instagram's decision to protect users' privacy, and issued a statement saying Hyp3r, "understand [s] and welcome [s] the changes Facebook makes to protect all of us," but according to Business Insider sources, the marketing firm had to work immediately to circumvent these constraints behind the scenes.