Google raises G Suite rates for the first time ever

Google will increase the prices of the G Suite company's productivity package and its Microsoft Office competitor – for the first time, according to a corporate blog on Wednesday.

Pr. On April 2, the cost of the G Suite Basic will increase from $ 5 to $ 6 per user per month, and the cost of the higher G-Business will move from $ 10 to $ 12. is sold in bulk to its largest customers, will not change. For customers who pay for G Suite annually, the new rates will go into effect next time after April 2 that their billing period is over.

Google justified the 20% increase for its basics and business issues by saying it hasn't updated prices since the introduction of G Suite over decades ago, while product offerings have grown significantly. Today, G Suite users have access to a variety of tools, including Gmail, Docs, Sheets, Disk, Hangouts Meet, Hangouts Chat, and more.

The new $ 1[ads1]2 for G Suite Business award brings the price roughly in line with Microsoft's Office 365 Business Premium plan, which costs $ 12.50 per user per month.

Historically, Microsoft has been particularly successful at conquering the top end of the market, with the G Suites cheaper price point as one of its major competitive sales points – although G Suite is still much cheaper even though it's $ 12 / user / month. than Microsoft's popular Office 365 E3 major business plan, which costs $ 20 / user / month.

The price increase also comes in the wake of a management change at Google Cloud, which is responsible for G Suite and the search giant's other offerings for the business. Oracle veteran Thomas Kurian officially took over as Google Cloud CEO at the beginning of the month, replacing Diane Greene in the role.

Read more: Meet 22-year-old Oracle veteran executive who will lead Google in the sky war against Amazon and Microsoft

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