Goals now offer same day delivery on thousands of items

Target now offers the same day delivery of thousands of items for $ 9.99 per order, a feature indicating that the dealer is on the heated delivery war with Amazon and Walmart.

The retail giant incorporated Shipt, a delivery start it bought almost two years ago, on its website. Before Thursday, Target customers who wanted to receive their goods on the same day had to go to the Shipt's website and pay a $ 99 or $ 14 monthly membership fee (an option still available).

Target said the new same-day option will cover 65,000 items. Those who use TARGET loyalty cards receive a 5 percent discount. The dealer said in a press release that customers can receive their deliveries in "as soon as one hour" after they have ordered.


"With the same day's delivery now available directly within the experience, we have made it even easier for our guests to shop at Target ̵[ads1]1; while getting the high value, cured product range and helpful guest service they have come to expect, "Dawn Block, Target's senior vice president of digital, said in a statement.

The announcement comes one month after Walmart has rolled out its next day with a minimum order of $ 35 on its most popular items. The Retail War currently offers delivery today without a membership fee on the website for about 220,000 items for customers in Phoenix and Las Vegas. There are also plans to expand to around 75 percent of US customers by the end of the year.


Meanwhile, Amazon has upgraded its free shipping option for Prime members who pay $ 119 per year for a day's delivery. The online shopping giant announced in April was offering a day's delivery on a variety of products and will continue to add millions of items. The company has previously offered a day's delivery on selected items and free delivery on the same day for those who had orders of $ 35 or more.

Fox Business & # 39; Katherine Lam & The Associated Press contributed to this report.

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