The unforgettable General Motors brand Hummer that re-emerges for electric SUVs is an idea that was started before . But today, a new report from Reuters puts out some details about how EV trucks can be a big part of GM's future, and the name "Hummer" is about to pinball around again by the association, in part at because of the United Auto Labor Federation's efforts to keep a facility open.
UAW, which of course has been on strike which has squared with GM for many days, has stated that Detroit-Hamtramck will be kept open "with new product" in a contract summary [1
Now according to unnamed sources "familiar with plans," Reuters reports that the product coming from that facility in the future will be a "new family of electric pickup machines and sports cars … beginning in late 2021. "
Reuters continued to state:
" The so-called BT1 electric truck / SUV program is the centerpiece of a planned $ 3 billion investment in Detroit-Hamtramck did not bother to make electric trucks and vans, and part of a larger $ 7.7 billion investment in GM's US plant over the next four years, according to a proposed labor agreement between the carmaker and the United Auto Workers union. "
… " GM's BT1 program includes an electric pickup for the GMC brand and an electric SUV for Cadillac, both due in 2023, the sources said. "
" The pickups and SUVs in the BT1 family will use a new dedicated electric vehicle architecture, including a "skateboard" enclosure that packs electric motor and batteries, the sources said. [Auto Forecast Solutions vice president of global vehicle forecasting Sam Fiorani] estimates that the electric GM truck will sell for around $ 90,000 or more, while the other vehicles will easily top $ 100,000. "
" When the plant reaches full production in 2024, it is expected to build around 80,000 electric vehicles a year, the sources said. "
I should note that a revival of the Hummer brand is only reported as" under review. "But it's wise – my colleagues and I joked that Lobster would probably sell pretty well if you could buy the new one today, just because people freaking love SUVs are so much.
Lobster had to die when it happened on the end of the 00s. It was just so synonymous with surveillance and waste that it didn't mix well with GM's government lockup. But flashiness is back, baby. And like I said – people can't get enough 4x4s. EVs that offer smugness of zero discharge with brawn and brashness of a hard-edged off-roader may have a fairly wide appellant.
Plus, it's a brand with a lot of built-in name recognition and something people already expect to pay a lot of money for. end EVs are going to be more profitable than cheaper deals like Chevy Bolt, a premium EV brand seems like a logical starting point for what GM's electric truck effort ends up looking like.
While Hummer's return has been mentioned in whisper and untransferred e quotes, GM's plans to get electric trucks published and confirmed .
As Jalopnik cited Detroit News back in May:
an industry-leading truck franchise and industry-leading electrification capability. I can assure you that we will not give up leadership on either front, "said 19459019." We intend to create an all-electric future that includes a full range of EVs – including full-size pickups. "
Barra said GM would share more on the electric pickup "when it is competitively appropriate." A GM spokesman declined to provide details about the new electric vehicle or the time of launch.
The combination of Ford that hooked up with EV Truck outfit Rivian and now UAW which keeps a car system open a lot of pressure on GM to get something new into the pipeline and if Reuters details are accurate , it sounds like some new electric trucks will come through in the coming years.
Update October 18, 16:35 PST : We had reached GM, but the spokesperson sent us the same answer that other outlets received: " We do not comment on speculation. GM believes in an allelectric future, and we are making great strides in this area. We have announced that a pickup will be part of our future portfolio, but have no additional information to provide. "