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GM disputes the Canadian auto association's Super Bowl ad



Canadian subsidiary General Motors is attempting to stop a car workers' association from sending a critical TV commercial during the Super Bowl.

The 30-second ad calls the car manufacturer greedy and "un-canadian" is scheduled to broadcast on Canadian television stations during Sunday's game.

GM announced plans in November to close the car factory in Oshawa, Ontario, near Toronto, and costs the job of around 2600 workers.

Commercial accusing GM of continuing to expand in Mexico while leaving Canadians "out in the cold" claiming the cost of a 2009 auto bailout.

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      General Motors Canada is attempting to stop an air fight from Super Bowl Sunday. In the htis image, Unifor members go to an action at General Motors headquarters in Oshawa, Ont., Wednesday, January 23, 2019. GM plans to shut down production in Oshawa.

    FRANK GUNN / CANADIAN PRESS ARCHIVES

    General Motors Canada is trying to stop a Union fight from aeration during the Super Bowl Sunday. In the htis image, Unifor members go to an action at General Motors headquarters in Oshawa, Ont., Wednesday, January 23, 2019. GM plans to shut down production in Oshawa.

    Canadian subsidiary General Motors is trying to stop a car workers' association from sending a critical TV commercial during the Super Bowl.

    The 30-second ad calling to the car manufacturer greedy and "un-Canadian" is scheduled to broadcast on Canadian television stations during Sunday's game.

    GM announced plans in November to close its car factory in Oshawa, Ontario, near Toronto, and cost the job of around 2,600 workers.

    The commercial accuses GM of continuing to expand in Mexico while leaving Canadians "out in the cold" claiming the cost of a 2009 auto bailout.

    GM in Canada sent a letter of termination to the Unifor Union, which gives it a Saturday time to stop using the ad. GM says in a statement that the ad is misleading and inaccurate.


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