General Motors revealed only its electric bike in an attempt to defend itself against an uncertain future for cars.
"I think both GM and Ford are both exploring unconventional transport options because their overall vehicle sales have been declining," said CFRA analyst Garrett. Nelson said. "We see GM's e-bike and Ford's latest e-scooter investment [in Spin] as an attempt to appeal to a younger and more urban demographic, whose transportation needs turn out to be significantly different from previous generations."
With ride-hailing companies and similar businesses spreading, some business people wonder if latitudes of future generations themselves will consider car ownership at all.
"Carmakers is very concerned about the consequences of this ongoing shift in consumer preferences on their long-term car sales, especially with the launch of Uber, Lyft, and various tour-sharing options that were not available several years ago," Nelson said. that this demographic may not need – or will – buy a vehicle at all. "