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Fracking Buzzwords Evolve, from 'Ramp Up' to 'Capital Discipline'



Slate managers are changing the words they use to talk about potential customers, in a linguistic evolution that largely reflects the industry's attempt to shift from prioritizing growth to returning cash to increasingly disillusioned investors.

The Wall Street Journal analyzed the transcripts of revenue from 40 public US slate companies – with technical assistance from financial research firm Sentieo Inc. – and found that fracking's buzzwords have changed significantly since 2015.


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