The former Russian fast food chain McDonald’s has unveiled a new logo as it prepares to reopen under new ownership.
The brand includes a circle and two lines against a green background, which is said to represent a hamburger and two french fries.
The relaunch is scheduled for Sunday, which is also Russia Day, at the McDonald’s location on Moscow’s Pushkin Square, where it reopened in 1990. The reopening will initially cover 1[ads1]5 locations there and in the surrounding area.
The iconic «Golden Arches» have been removed from places in the Russian capital and St. Petersburg.
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The name of the new restaurant has not yet been revealed, and RBC reported daily that a change in the name of the McDonald’s app for “My Burger” was only temporary.
Sistema PBO, which manages the chain, told state outlet TASS on Thursday that several names are under consideration.
After more than three decades, the Western fast-food giant said in May that it would sell its Russian business.
The announcement came after McDonald’s stopped operating in the market and briefly closed restaurants in the middle of the war in Ukraine.
“The humanitarian crisis caused by the war in Ukraine, and the triggering unpredictable operating environment, has led McDonald’s to conclude that continued ownership of the business in Russia is no longer sustainable, nor is it in line with McDonald’s values,” McDonald’s said. then, in a statement.
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The chain sold its restaurants there to one of its local buyers, Alexander Govor, who plans to expand the new brand within months.
“Under this agreement, Mr. Govor will acquire McDonald’s entire restaurant portfolio and operate the restaurants under a new brand. Since 2015, Mr. Govor has operated as a McDonald’s licensee and operated 25 restaurants in Siberia,” the company said in a statement. .
The sales and purchase agreement stipulates that more than 62,000 employees will be retained for at least two years, on similar terms.
McDonald’s, which had nearly 850 restaurants in Russia, said it would keep its brands there.
Oleg Paroev, from McDonald’s Russia, has said that other franchisees will have the opportunity to work under the new brand, but the traditional McDonald’s brand will leave the country.
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TASS said McDonald’s would stay open at airports and train stations in Moscow and St. Petersburg until 2023, citing a source close to franchisee Rostiner Restaurants.
Fox Business’ Danielle Wallace, Lucas Manfredi and Reuters contributed to this report.