DETROIT – Ford Motor expands its iconic Mustang franchise to include the automaker's very first all-electric SUV: the Mustang Mach-E.
The vehicle, which will make its global debut Sunday in Los Angeles, marks the first time the Mustang name and mark has been used on a vehicle other than the two-door pony car since it debuted in 1964.
Ford had before he announced the name on Thursday, referring to Mach-E as a "Mustang-inspired" SUV instead of a product that would carry the name and logo.
The carmaker declined to provide further details about the decision to make the electric SUV the Mustang. It is probably a spectacle for the vehicle to stand out in an increasingly crowded EV segment suffering from a lack of consumer awareness and interest.
Mustang Mach-E, according to Ford, will be available in US, Canadian and European dealerships next fall. Online reservations for the vehicle will begin after the SUV was unveiled during Sunday's private event, days before the public debut at the LA Auto Show.
Ford said Thursday customers will be able to reserve their "spot in line" for the Mustang Mach -E with a refundable $ 500 deposit on Ford.com, including the option to purchase a "limited first edition" of the SUV.
Ford did not disclose the price of the vehicle. The timing of the reservation for China will be announced later, Ford said.
The global debut of Mustang Mach-E will be streamed on Ford's social media accounts at 9pm. ET Sunday. Ford said actor Idris Elba, who was recently signed as celebrity Ford spokesman, will be a special guest at the unveiling.