Ford's electrified vision for Europe includes its Mustang-inspired SUV and many hybrids – TechCrunch
Ford of Europe's vision for electrification includes 16 vehicle models – eight of which will be on the road by the end of this year – the company announced at its Go Further event in Amsterdam.
These plans include a plug-in hybrid variant of its Kuga SUV, its Mustang-inspired crossover and a commercial transit car.
Ford's European Electrification Strategy is in line with North America's plans to focus largely on hybrids. For example, in a separate event on Tuesday, Ford took the latest generation of Escape, a 2020 model car for the North American market sportier, loaded with technology, and comes with hybrid and electric options.
Last year, Ford hit out his plans, announcing that it would phase out most cars it sells in North America. Ford will continue to produce the Mustang and focus the rest of its efforts in North America on trucks, tools, and commercial vehicles, as well as a feature of electric vehicles.
The operative part of the Ford of Europe strategy, which includes a pair of electric vehicles in the mix, namely the Mustang eseque SUV, will be largely led by Stuart Rowley.
Rowley, who took over as Vice President and President of the Regional Equipment on April 1[ads1], will be responsible for All Business Leadership in the Business Unit, including the acceleration of the European Transformation Strategy. He reports to Jim Farley, president of Ford Global Markets.
Most vehicles introduced on Tuesday at the Ford of Europe event are either hybrid or plug-in hybrid cars. Two of these vehicles – a plug-in hybrid Explorer SUV and a new plug-in hybrid Tourneo for commercial van market – made their global debut at the Go Further event.
A plug-in hybrid variant of Ford's new mid-size Kuga SUV, which will have a 31-kilometer range for the battery part of the hybrid image, was also introduced along with new Fiesta EcoBoost Hybrid and Focus EcoBoost Hybrid models featuring mild hybrid technology. for optimum fuel efficiency.
Ford focused on the commercial end of the market, with plans to bring an all-electric Transit van to Europe by 2021. Ford brings a plug-in hybrid version of the Transit van to the market this year. This plug-in hybrid will have a 13.6 kWh lithium-ion battery pack and Ford's 1-liter EcoBoost gas engine, which acts as a range. The drive will have an all-electric (sometimes referred to as a zero-emission driving range) of 31 miles, and a total of 310 miles range using the range extender. The vehicle is being tested in London, with further testing scheduled to start soon in Valencia, Spain and Cologne, Germany.
The Ford of Europe event confirmed that the often demanding "Mustang-inspired" electric crossover will be more than a North American market. The vehicle, Ford said Tuesday, will be able to travel 600 kilometers or 370 miles on a single charge in the market by 2020, an estimate based on European fuel consumption and emissions standard known as WLTP.
WLTP, or the World Harmonized Light Vehicle Test Procedure, is a new standard that will make European fuel economy labels more realistic. The benefits in Europe were interpreted in relation to the more conservative EPA estimates. US benefits use EPA estimates.
Ford has said it is aimed at a 300 mile range for its electric crossover in the United States. 19659014]
