Ford reopens orders for Mustang Mach-E at lower price and higher range

Ford is reopening orders for its all-electric Mustang Mach-E while increasing the crossover’s EPA-estimated range and slashing prices all the way down the lineup. The move comes as electric car prices remain in flux amid Tesla’s own price cuts and ongoing uncertainty over the federal tax credit.

The Mustang Mach-E is currently Ford’s best-selling electric vehicle and third best in the overall category, which has helped propel the automaker to its status as the No. 2 seller of electric vehicles in the United States. Ford recently said it aimed to double the number of Mach-Es built per hour by 2023 to reach a run rate of 210,000 by the end of the year.

Orders for the Mach-E were briefly closed as the company completed renovations at its factory in Mexico. And to help sweeten the pot, Ford has also improved the Mach-E’s range, increasing it to an EPA-estimated 250 miles for rear-wheel-drive models and 226 miles for dual-motor all-wheel-drive versions.

Here is how the price cuts are distributed:

While much ink has been spilled about an impending electric car price war, most of the movement is currently taking place within just two companies: Tesla and Ford. Tesla has cut prices a total of five times since January 2023 when demand for the vehicles appeared to falter. It has also raised prices slightly, most recently by around $250 per model in the US.

Meanwhile, Ford’s EV pricing is on a similar rollercoaster ride. Mustang Mach-E prices went up last year, then down earlier this year, and now down again. Meanwhile, the F-150 Lightning is selling for about $20,000 more than its originally advertised price. But while the F-150 Lightning qualifies for the full $7,500 EV tax credit, the Mustang Mach-E only qualifies for half of that, or $3,750.

But so far, other automakers have refused to follow Tesla and Ford into a price war, content to sit back and let things shake out.

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