Ford will unveil its first electricity market in the mass market this evening, the Mustang Mach-E. It's an all-electric SUV that bears the name of the company's iconic muscle car, so expect a mix of performance and convenience. The new EV is unveiled at an event in Los Angeles, California which is the actor for Idris Elba, and Ford's livestream can be viewed over or here on YouTube. Everything goes off at 9pm ET.
Mustang Mach-E was originally teased in January 2018 at the Detroit Auto Show, back when it was still codenamed Mach 1. Since Ford leaked information (such as the 300-kilometer range at the top end, or a partnership with Volkswagen's charging network Electrify America), and the vehicle has been discovered in typical car-producing camouflage in a number of spy pictures. On Friday, a reservation page, published by chance, released far more new information ahead of tonight's event, including renditions of the Mustang Mach-E, revealing that there will be five different variants ranging from around $ 43,000 to $ 60,000 before incentives.
While Ford has dipped with fully electric cars before, this is the company's first serious attempt to make a long-range EV for a broad customer base. The Mustang Mach-E is poised to be the flagship of an impending series of Ford electric vehicles, along with an upcoming electric F-1[ads1]50 pickup.
Both are part of an $ 11 billion into EV space orchestrated by CEO Jim Hackett as part of a major reorganization of the company's priorities. Under Hackett, Ford has also signed a global partnership agreement with Volkswagen which will involve working with EVs. Ford also invested $ 500 million in EV startup Rivian, which will see the two companies collaborate on an electric vehicle built on Rivian's platform.