Ford Expedition, Lincoln Navigator Station Mount Line, Factory Changes

Millennials currently make up 14 percent of expedition buyers, Ford said.

This is the second time Ford has announced it would maximize the Kentucky operation, increase the production of the expedition and navigator another 20 percent on the latest innovations.

The Ford production of the expedition went from 49,883 to 75,826 vehicles in 2018. And the Lincoln Navigator went from 11,927 vehicles to 24,537 vehicles.

Consumers have contacted Detroit Free Press over the past year and say the waiting time for vehicles to be unbearable. And then the same consumers, months later, report that the wait has been worth it. Full-size SUV passion seems insatiable.

Ford meets this demand by using 3D printers to increase the manufacturing process, so when a small tool bit breaks, it can be replaced immediately without delay in mounting. As a result, the integrity of the production is not compromised, and the company sees thousands of dollars in savings, the company says.

Joe Hinrichs, Ford's president of the global business, reached out to his production group of salaried and timely workers in Kentucky to find out how to improve production. Some jobs could not be done in the required time, so they added more workstations and split tasks. Ford changed the use of its space, adds pits and platforms so that multiple line providers working in the same area can complete tasks of varying elevation requirements when the products go down the assembly line.

"We had to be creative," Savona said. .

Changes in the factory will take place in July.

Ford builds more cars in the United States than any other automaker and employs more US hour production workers than anyone else, Savona said. "We want to keep it that way."

Ford highlighted key expedition gains from 2017 to 2018:

• Retail is up 35 percent to 41.795 cars
• The large segment divides 5.6 percent to 17.5 percent
• ] Average transaction price grew by $ 11 700 to $ 62,700

Car dealers say customers mostly talk about the generous legroom in second and third rows, not to mention fuel economy activated by the aluminum body, VanDyke said.

Ford says it felt safe enough about warehousing supplies to launch a "Better Big" campaign on TV Monday with plans to unveil spots for cinemas, billboards, and social media this month.

America will hear that the expedition can handle "great third-row people, really great people." This morsel presents a contrast to the new Tesla Model Y sports tool, which has received much attention for its cozy third row seats in recent days.

"We have a better type big," emphasized VanDyke.

Ford will target March Madness viewers after the NCAA basketball tournament, along with Country Music Awards and other sports programming.

A funny TV spot showing the expedition running down the road with a voice-over saying "Leave no man behind or children or other child or their new friend or giant nephews and their giant father or a horse or horse's brother for that matter sake. "

A Ford ad, created by the new Ford creative partners Wieden + Kennedy, says the expedition" puts your recliner in shame, the second row feels like the first row without steering wheel. " And a third row feels like it should be the second row.

Another place says, "That's the type of store where you never have to ask," Should I scoot up? ""

In a press to meet demand, Ford changes workers from one plant to another.

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Todd Hoevener, program manager for the Ford Expedition, talks about the new giant console that responds to which focus groups have said for years: Women need and want veskerom.
Phoebe Howard / Detroit Free Press

The entire expansion project is part of a $ 925 million investment announced in 2017. The redesigned workstations in the facility have been made possible with space savings created by a new way of mounting doors . , which began in July 2018.

"We don't have much more room to expand on the property," Savona said. "We didn't have room to make brick and mortar."

Now that the shelves are filled, Ford will "stoke the demand," said VanDyke.

Ford turns from the Build Ford Tough and built Ford Chair for Better Big.

The campaign will mark rope capacity and driver-assisted technology in addition to seating.

No doubt that the appetite for large SUVs is real. In the US, buyers bought:

• 332,843 in 2010
• 445,474 in 2015
• 514,435 in 2018

Profit margins in this segment largely contribute to the profit margins of car companies. The 2019 Ford Expedition starts at $ 52,913. 2019 The Lincoln Navigator starts at $ 72,305.