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Ford designs and pickup truck emoji, petitions Unicode Consortium



  Ford designs a pickup truck emoji, petitions Unicode Consortium

Ford

Did you know that July 17 is World Emoji Day? No, neither is I, at least not before Ford used the celebration of these 21st century hieroglyphs to announce that it wants a truck emoji. In fact, Ford was so serious about the idea that in 2018 it sent an official proposal to the Unicode consortium to make it happen. On Wednesday, it revealed that the little blue truck had made it as far as the inclusion list in the next official emoji update scheduled for 2020.

"When customers started demanding a truck emoji, we knew we had to Make it happen, "said Joe Hinrichs, Ford's president of the automotive industry. "Given the popularity of Ford trucks globally, no one is better than Ford to help bring a whole new truck emoji to hard-working texts around the world."

Emoji as suggested by Ford is unmistakable as a truck, but it is generic enough to work for any brand or model of pickup. (Although, as the 201

7 cheeseburger emoji scandal appeared, it can't stop any app or OS team from implementing its version with the top wheels or the cargo bed out in front of the cab.)

Ford's submission to Unicode is a fascinating read [PDF]. First, the truck's popularity benchmarks against an existing transport emoji, especially the ambulance. Here, Ford notes that Google is searching for pickup truck far beyond search for ambulance over the past five years, but if you become specific and searching for " pickup truck" ] (with quotes) the difference is reversed. (It is also noted that ambulance is more common than pickup truck and "pickup truck" in Bing, but that pickup truck returns more YouTube results than either ambulance or "truck" .)

Ford also points out that pickup trucks are a global trend and therefore relevant to regions where Chinese or Spanish are more commonly heard than English.

Next, Ford suggests a variety of uses for a truck emoji:

It can be used as a symbol of hard work, as in "Keep truckin" "or for an enthusiastic replacement in" Truck yes! "There are many common English idioms that" fall from the back of a truck "or" I don't load it ", it can be experienced using a pickup truck emoji.

And that company also suggests compound emoji using the truck as a suffix:

You can also combine emojis to represent new ideas, such as in an ice cream and a pickup truck to symbolize an ice cream truck, or a garbage bin emoji plus a truck to symbolize a garbage truck.

Maybe my The most favorite part of the entire document is the section that points out that a truck emoji is often asked by people on social media, where the company connects to many Twitter, Instagram and Facebook posts, requesting it, in particular, the suggestion that Dwayne "The Rock "Johnson – as it credits as the most influential social media celebrity and the most popular social media actor – has asked for truck emoji on on at least six reasons . I can't speak for those who run Unicode, but I know I won't disappoint The Rock.


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