‘This is #RonzoniGate.’
Ronzoni is under fire for discontinuing one of its most popular pasta shapes: Pastina.
The small star-shaped pasta, known to many as star of the soup dish regularly referred to as “Italian Penicillin” will no longer be produced by the household pasta maker.
“We hear you and greatly appreciate your love for Ronzoni Pastina. After extensive efforts, we regretfully announce the discontinuation of Ronzoni Pastina,” read the official statement shared on both Instagram and Twitter, with the company noting: “This was not an easy decision to make.”
The brand explained that its “long-term supplier” informed Ronzoni representatives that they would no longer produce the small star-shaped macaroni from January 2023.
See the original article to view embedded media.
“We searched extensively for an alternative solution but were unable to identify a viable option to create Pastina in the same beloved little shape, size and standard you have come to expect from Ronzoni,”[ads1]; according to the statement. “As a result, we had to make this difficult decision to discontinue this product.”
The statement ended with a few words of hope, “Your passion for Ronzoni fuels our passion to deliver for you. We haven’t given up, but as of today we can no longer offer Ronzoni Pastina to our customers. Thank you for your understanding and trust in Ronzoni pasta.”
Despite Ronzoni’s allusion to the idea that the discontinued product might eventually return to store shelves, fans are pretty upset about their current loss.
One Instagram user is too heartbroken to eat her lost box, joking: “I put my last box in a glass case and frame it in my living room.”
“Boycott all Ronzoni products until they bring back pastina,” tweeted one very disgruntled customer, adding: “You are killing our childhood and reminding of our Italian grandmothers by discontinuing this product.”
“Big mistake, BIG,” declared another.
A few even took the opportunity to let their rage against Ronzoni boil over, spewing out all their frustration over recent changes with the company’s pasta in the comments section.
“Listen, @ronzonipasta. You haven’t tweeted in 3 years, so you drop this on everyone? What happens to the smaller Rigatoni No. 27? Discontinued Fusilli? Where are all the Tubettini and alphabets? Are you even aware of the #PastaWars? Take your excuses elsewhere. This is #RonzoniGate,” someone else shared along with some reference photos of the pasta in question.
“First they cancel Tubettini…….now they cancel Pastina……” someone else scoffed.
However, others showed their loyalty to other pasta brands that still deliver the famous mini macaroni.
“Glad Mom always bought Barilla, a pasta company Italian-American moms can count on when their kids are home from school sick,” a Twitter joked the user.
The passive-aggressiveness continued, with someone else tweeting: “Go to Barilla if you can’t deliver pastina when we want it Ronzoni. Canceling?! Really disappointing…..@BarillaUS @barillagruppe thanks Barilla!!!! I’ll find it and order it because I’m in the deep south and that’s not common here,” to which Barilla responded, “We appreciate your loyalty to us!!”
And then there were the memes – which included the likes of SopranosRonzoni’s competition, The golden girls and more – which you can check out below!