Five below, a popular store focusing on products for $ 5 and under, is undergoing a huge change: Price prices go up for the first time in 17 years.
No longer will the store, a price-hunter's dream, no longer sell only items priced at $ 5 and below. Now the store will raise prices for certain items – including tech products and certain toys and games.
"We have always done everything possible to absorb cost increases," the company said in a statement. "Recently, we had to raise prices above $ 5 on technical goods to continue to deliver the products you love."
For the toys and games priced up to $ 10, the company will store them in a separate area of the store, called "Ten Below Gift Shop." For electronics, Five below adds a section called "Ten below Tech."  But the name "Five below" is one thing that does not change, the store – known for selling everything from makeup and clothing to sweets – will retain its original name despite the change.
Most of the store's goods still remain at $ 5 and below, according to the company.