It probably won't excite you, but it could be Fitbit's most important device in the near future. While Fitbit recently returned to profit thanks to its Versa smartwatch, company chief James Park customs CNBC in an interview that his business increasingly relies on large scale deals. A simple tracker like the Inspire makes that kind of deals more appealing, even if people might not consider the thought of using a budget tracker at their employers or lower their insurance premiums.
competition. Multiple insurers are already offering the Apple Watch as a perk to active customers, for starters. While Apple's hardware is in a different price class, it could still shut Fitbit out of important deals. The Inspire could be harder to resist for companies that want to promote healthy living, but don't want to pay in the process.