Fitbit has been on a roller coaster of success and uncertainty since releasing their first-stage tracker all the way back in 2007, and now the fitness tech icon can look for a potential buyer. This comes after Fitbit cut its revenue forecast for 2019 after sales of the latest wearables (namely Versa Lite) were below expectations.

Fitbit has allegedly hired Qatalyst Partners a technology-oriented retail investment bank, to help put the company out for sale. There is currently no word on a potential buyer, although Fitbit's portfolio of fitness hardware and software ̵

1; which includes assets from Pebble Twine Health, Vector Watch and Coin – would easily strengthen a number of Alphabet's subsidiaries.

To begin with, Wear OS could greatly benefit from Fitbit's health chops: improved heart rate tracking, insightful sleep statistics, and extended battery life are just some of the areas that a Fitbit acquisition could be better.

Verily Life Sciences Alphabet's health-oriented arm, could also make significant use of data and trends extracted from Fitbit's broad user base. For example, taking advantage of Fitbit's ambition to identify sleep apnea via wrist-worn SpO2 sensors or understand how users' overall health affects their chances of suffering from a number of major illnesses and conditions, such as diabetes, hypertension, heart attack or stroke. [19659009] Investors were excited about the news of a potential sale: Fitbit's share price rose 11.7% on Friday before closing.

At the moment there has been no official confirmation that Fitbit will continue to download the company. We will share more details as soon as we learn them.