SINGAPORE, August 22 – Fitbit Inc yesterday said it signed a contract with the Government of Singapore to offer exercise cyclists and services in a health program that it said could reach up to a million users.
Fitbit will deliver its trackers free of charge, provided that users spend $ 10 (RM 30.17 ) each month, for one year, on the company's premium subscription.
"The program's goal is to finally reach up to one million people," a Fitbit spokeswoman said in an email.
The company's shares closed up 2 percent yesterday on the New York Stock Exchange.
The program may be a boost for the San Francisco-based wearables pioneer, which has seen the shares fall over the past two years in the face of competition from Apple, Samsung Electronics and a number of cheaper rivals.
"This is Fitbit's first major integration of a digital health platform and can be used in a national public health program globally, "the company said in a statement.  Singapore, a city state with 5.6 million people, has the longest life expectancy in the world and wide access to health care. However, the government has raised concerns about relative high rates of heart disease and diabetes among the rapidly aging population.
Subscribers will receive personalized health care and advice to encourage physical activity, healthy eating and better sleep, said Zee Yoong Kang, CEO of Singapore Health Promotion Board (HPB).
Fitbit said that the program, which begins in October, will ask users if they agree to share their data with HPB, which will use the information for health promotion.
Fitbit was among several bidders, said an HPB spokeswoman.
"There were many bidders and some were significant international players," she said, adding that Fitbit had set the goal for a million users.
Apple was among those who fought for the bid, CEO of Fitbit James Park told CNBC. – Reuters