Fitbit will launch a nationwide health program in Singapore, a joint project with the country's health promotion board that will get participants using the Fitbit portable machines and in turn provide data on population health.
The program, entitled Live Healthy SG aims to get a million members enrolled and using Fitbit devices. Participants must sign up for the program, which will involve committing to a year of Fitbit's new Premium service, which they will receive a free Fitbit Inspire HR. They must also agree to share their data.
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This is the first time Fitbit has done such a thing on a national scale. It also marks the first ride for Fitbit Premium, the company's new paid health service, which is scheduled to roll out later this fall.
Participants will be put on a program within Fitbit Premium to encourage them to "apply healthier habits and achieve better results in physical activity, sleep, nutrition and emotional well-being," according to Fitbit, but details how Premium will see and what it will offer remain under wraps.
It is advantageous for both sides of this program. While Fitbit may absorb data at a population level, that information will also provide the government of Singapore with information on the health of its citizens. It's part of a larger effort from Singapore called Smart Nation, which uses technology to improve various sectors of society, and the health care system is a big one.
Singapore's health authority has highlighted hypertension, type 2 diabetes and cancer as three chronic conditions on the rise, and it hopes to target the new program.
"Participants in this program will benefit from Fitbit's plans to incorporate artificial intelligence and machine learning to encourage physical activity, healthy eating and better sleep quality," said Zee Yoong Kang, CEO of the Health Promotion Board . "The insights gathered can also help enrich HPB's health promotion programs."
Singaporeans can pre-register for the new Fitbit initiative from mid-September, and it will officially go live late October, says Fitbit.