Amazon Fire TV risks being the only major streaming platform without Disney + at launch, as the two companies remain locked in a dispute over advertising, according to the Wall Street Journal .
If Disney does not agree with Amazon about advertising space, the company may also see a number of its apps removed from Fire TV, including ESPN + sports streaming service. While Disney is trying to enter the direct-to-consumer streaming video market and compete with giants like Netflix, it is crucial to be on Fire TV, which is the second largest distributor of streaming apps, according to Journal . The disputes are a result of Amazon wanting the right to sell a "significant percentage of the ad space on Disney apps," according to the Journal, but Disney is opposed.
Conflicts between Amazon and other companies, including Apple and Google, have prevented other popular apps from being featured on Fire TV. YouTube is one example. It wasn't until this year that Amazon and Google, YouTube's parent company, agreed to carry the official YouTube app. Before this year, Amazon did not want the app, and Google did not allow Chromecast users to connect to Amazon Prime Video.
Giving consumers easy access to streaming services is critical for companies like Disney when multiple streaming services are preparing to launch. Sources told the Journal Journal that an agreement can still be reached, and there is no reported deadline for when the talks between Amazon and Disney need to end.
But the two companies have not long before Disney's streaming service debut. Disney + launches in a number of countries on November 1