U.S. The Commission for Food and Drug Administration Scott Gottlieb has urged meetings with chief executives in Juul and the big tobacco buddy Altria over teenage gun concerns, arguing that their $ 13 billion last year undermined the promises they made to the agency to bring down the teenage years of their products.
According to letter to Juul's CEO Kevin Burns and Altria, CEO Howard A. Willard III this week, both were charged with conflicting agreements the companies had previously made with the agency during October meetings. Both companies, Gottlieb said, should be ready to embark on a joint meeting with the FDA exactly how Altria's 35 percent minority share in the VAP giant affects the past commitments.
"I am deeply aware of data showing that youth use of JUUL products represents a significant part of the total use of e-cigarette products by children," Gottlieb wrote. "I have no reason to believe that these youth patterns of use are diminishing in the short term, and they certainly do not seem to turn around."
A juvenile speaker told Gizmodo in a statement that the company was "as committed as ever to "Preventing the minor use of electronic nicotine delivery systems." "We are completely relocating to implementing the action plan to limit youth use, and this is unchanged since we announced our plan in November 2018," said the spokesman. "We look forward to a constructive dialogue with the FDA, as we keep our commitments to combat youth use."
In December, the FDA leader said that he planned to meet the companies after the announcement that Juul had entered into an agreement with a big tobacco deal – which with the help of mental gymnastics, the company actually insists on Juul's mission to make adult smokers make the switch arms. As TechCrunch noted, the Juul deal gives some of Altr's display space in the stores, and will allow Juul to advertise through cigarette package bets.
Juul has consistently claimed that it is obliged to keep its products out of the hands of teenagers (even though it is accused of advertising them for years). Through agreements with the FDA, the company has pulled some aromatized Juul pods from stores, killed some of its social media accounts, worked to launch teens from the site, and seriously whatsoever the way the products are marketed. Still, Teen Vaping continues to see a staggering spike.
Taken in a public hearing last year, Goodlieb threatened that the entire e-cigarette industry could be in a world of harm if the trend continues.
"There may be" games over "for some of these products until they can successfully cross the regulatory process," said Gottlieb. "I think the stakes are so high. And would be a blow to all the dependent adult smokers who I think could potentially benefit from these products. "
Update 2/8/19 8:15 pm ET: An Altria spokesperson gave the following statement to Gizmodo:
" We agree with the Commissioner that underage weapons must be addressed. Both Altria and JUUL have taken significant steps that exceed what others in the industry have done, and we remain committed to being part of the solution. For example, we actively support federal and state efforts to increase the minimum legal age to buy all tobacco products to 21. We believe this is the most effective measure to reverse rising underage e-steam use. "
[FDA via TechCrunch]