There was "deeply concerning data" that Juul use represented "significant proportion" of kids' e-cigarette use, Gottlieb said. He added that there was "no reason to believe" that trend would slow down or reverse in the near future.
In a statement to Gizmodo a Juul spokesperson insisted that the company was "committed. as ever "to prevent against vaping, and was" moving full steam ahead "on a reduction plan it had unveiled in November. It also anticipated "constructive dialogue" with the FDA.
Juul has already been under tighter scrutiny in recent months, including a request in September to prove that its marketing was not intended to underage users. It has also tried to get rid of complaints by selling sales or flavored vaps pods before long the FDA introduced its own restrictions. However, the FDA's request takes that pressure up and notch. The administration is actually accusing Juul and Altria of undercutting efforts to stamp out against vape adoption, and it does not necessarily accept their claims to the contrary.