(Reuters) – Facebook Inc started to add its name to some screens on its Instagram sharing platform for Instagram this week, one of the first links it has given users to ownership of the popular platform.
FILE PHOTO: Stickers bearing the Facebook logo are depicted at Facebook Inc's F8 Developer Conference in San Jose, California, USA, April 30, 2019. REUTERS / Stephen Lam / File Photo
The move comes as the world's largest social media company meets greater control from regulators around the world for more transparency about data privacy and how and with whom Facebook shares user information.
Although not immediately visible to users, "Instagram from Facebook" can be seen a few clicks away at the bottom of the settings page of the Instagram app on some iOS devices.
"We want to be clearer about the products and services that are part of Facebook," a company spokesman told Reuters.
Some US lawmakers, including Senator Elizabeth Warren, a Democratic presidential candidate, have been pushing to do something to break Facebook, Amazon.com Inc and Alphabet Inc's Google.
Facebook founder Chris Hughes in a New York Times opinion board in May urged US regulators to divide the company into three.
Facebook will also add its name to its WhatsApp messaging service, the information reported here earlier on Friday.
Facebook bought Instagram in 2012 and WhatsApp in 2014, and each is now used by more than 1 billion people.
Instagram has become especially important when it comes to raising revenue for Facebook, as the app has largely stayed out of parents' privacy scandals, attracting younger consumers at a much faster pace and attracting more advertisers.
Facebook said in July that new rules and product changes designed to protect users' privacy would slow revenue growth next year. It was also agreed to pay $ 5 billion to settle a US federal probe personal probe data
The FTC is also investigating Facebook for anticompetitive behavior.
Reporting by Uday Sampath in Bengaluru; Editing by Leslie Adler