Canned watermark Liquid Death claims to have a punk sensitivity, but it is unlikely to scream "anarchy". Capitalism can be more appropriate.
The startup just increased $ 1.6 million in seed funding thanks to market expertise. From the name of the molten skull to the front of the box, Liquid Death sells itself as the punk option for bottled water drivers, saying it will "kill your thirst."
"We started Liquid Death with the diabolic plan to completely discharge bottled water mowers by taking the world's healthiest drink and making it as fun and silly and entertaining as the unhealthy brands of energy drinks, soft drinks and beer," the company said on its website.
Liquid Death's co-founder and CEO Mike Cessario has previously worked as creative director of viral marketing campaigns for hit Netflix shows like "Stranger Things", "Narcos" and "House of Cards."
Cessario told Business Insider that the brand was inspired Of his days playing in the punk rock band, he said he wanted to appeal to the right punk, renouncing drugs and alcohol.
Liquid Death is also trying to appeal to consumer concerns about sustainability and plastic waste. a problem for drinking giants like Coca-Cola and PepsiCo.
Its waterboxes are currently only available online. see can ̵[ads1]1; in the same size as a tallboy beer – costs $ 1.83, including delivery costs. The company said it donates 5 cents from anyone who can be sold to clean up plastic rubbish in the ocean.
The funding round was led by venture venture Science Inc., which has investments in companies such as Dollar Shave Club and dog running app Rover. Other big name investors include Biz Stone, co-founder of Twitter, and Jen Rubio, co-founder of briefcase maker Away. Floating death has increased $ 2.25 million so far.