Disney CEO Bob Iger spoke with investors during Disney's quarterly earnings on the upcoming Disney + streaming service, but he still doesn't offer any specifications. The pricing is still a mystery, and Iger didn't say much beyond the end of 2019 for a release window. More information will hopefully be available after Disney Investor Day April 11, where Iger and his team have said they will discuss the company's streaming plans in greater detail.
But we learned one important thing today: Captain Marvel will be the first Disney movie that the company will completely hold back from its current streaming partners ̵
Disney's main strategy is based on exclusive content, and Iger repeated to investors that departments across Disney are working to create high quality content especially for Disney +.
"We have a number of creative engines all over our company, many of which dedicate their time and talents to developing content for the Disney + platform," Iger told investors. "Many are the same innovators driving the fantastic success of Disney, Pixar, Lucasfilm and Marvel. We look forward to leveraging National Geographic for even more content on Disney +."
Disney + will launch with a slate of original series , along with favorite movies and TV series from the studio's extensive library. Disney continues with at least four original shows based on Star Wars Marvel, High School Musical and Monsters, Inc. franchises. The Mandalorian a new Star Wars series that follows a bounty hunter is one of the first major projects Disney is set to debut on the platform. It is lead by Jon Favreau and written by Thor: Ragnarok director Taika Waititi. A freestanding series about Thor brother Loki is also set to be released on the platform, with Tom Hiddleston who replays his role as god of evil.
The goal is to rely on exclusivity and convenience, and help consumers "break through the clutter" of streaming services, according to Iger. He confirmed that the goal is to offer subscriptions to Hulu (where Disney owns a majority stake), ESPN + and Disney + through a single platform, but keep each streaming service library separate.
"Building a Robust Direct to Consumer Business is our top priority, and we continue to invest in exceptional content and innovative technology to drive our success in this space," says Iger in the company's earnings letter to investors.
Investors will be among the first to see Disney + April 11 during Disney Investor Day, but the rest of us have to wait until later this year to check it out.