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Home / Business / EV startup Lucid Motors crushes Tesla's former production director – TechCrunch

EV startup Lucid Motors crushes Tesla's former production director – TechCrunch



Lucid Motors, startup of electric vehicle backed by Saudi Arabia's sovereign fund, has hired Peter Hochholdinger to go into production operations just a week after the news had leaked the car company had left a similar post on Tesla.

Hochholdinger was CEO of Audi for more than two decades before joining Tesla as senior executive in 2016. He oversaw Tesla's vehicle factory in Fremont, California, his casting area in Lathrop, California. as the Tilburg plant in the Netherlands. Hochholdinger was senior director of production for the Audi A4, A5 and Q5 when he went to Tesla.

The car veteran will lead Lucid's global manufacturing business, starting with his planned factory in Casa Grande, Ariz. He will also monitor production techniques, according to Lucid.

Hochholdings departing from Tesla and his arrival at Lucid comes at a crucial time for both companies. Tesla has struggled over the past two years to remove bottlenecks in the production of model 3. Although it has smoothed many of these problems, it is about to embark on its next vehicle, Model Y.

Meanwhile Lucid , as the purpose of being a competitor of Tesla, is on the verge of producing its first electric vehicle, Lucid Air.

Lucid will need this kind of institutional knowledge Hochholdinger gained over his career as it moves towards its first production car, Lucid Air, as well as future models.

Lucid Motors was founded 1

0 years ago with a different name and mission. The company, called Atieva at that time, was focused on developing electric car battery technology. It then changed to produce electric cars and changed names in 2016.

Since its pivot, the company has revealed Air, announced plans to build a $ 700 million factory in Arizona and signed an agreement with Samsung SDI to deliver it with lithium -on batteries and moved into spacious new tombs. Lucid entered a silent period when he sought funding to build his factory, eventually landing a $ 1 billion investment from Saudi's superb securities fund.

Lucid said when the $ 1 billion in funding would be spent completing the technical development and testing of Lucid Air, constructing the Arizona plant, starting the global expansion of its retail strategy starting in North America and entering production.


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