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EV Drivers – Who Are You? Why are you? What's next?



Batteries

Published on May 12, 2019 |

by Zachary Shahan

12. May 2019

av Zachary Shahan


Since 2016, CleanTechnica has published annual reports on vehicle drivers, which electric vehicles (EVs) they drive, what they expect to buy or rent next, their charging experiences, what features they want in a vehicle and more. We also ask related questions for non-EV drivers. These are fascinating things, and we share the results with CleanTechnica community after complete analysis is complete.

It's time for another round of survey collection. With so many more running this year, I'm particularly excited to see the results and see how they have changed over time. I guess many of you are also curious.

If you are driving an electric car (or more than one), we would appreciate it if you could complete one or more of the following surveys (grouped by country): [19659009] United States and Canada

For Tesla drivers.

For plug-in hybrid drivers.

For non-Tesla 100% electric drivers.

For people who do not drive an EV.

]

For Tesla drivers.

For plug-in hybrid drivers.

For non-Tesla 100% electric drivers.

For people who are not yet running an EV.

19659010] For Tesla drivers.

For plug-in hybrid drivers.

For non-Tesla 100% electric drivers.

For people who do not drive an EV.

Netherlands

For Tesla drivers.

For plug-in hybrid drivers.

For non-Tesla 100% electric drivers.

For people who are not yet running an EV.

Norway

For Tesla drivers.

For plug-in hybrid drive

For non-Tesla 100% electric drivers.

For people who are not yet running an EV.

UK and European countries not listed above

For Tesla drivers.

For plug

For non-Tesla 100% electric drivers.

For people who do not drive an EV.

Share with friends too!

Each of the last two years, more than 2000 EV drivers in nearly 30 countries completed our research (which is quite extensive). It has helped bring much more EV market awareness to the world. This year we are planning to increase the number of entries quite a bit, and we will get wider data.

We have two big corporate sponsors this year – EV battery giant CATL and EV charging leader Volta – which allows us to do a broad, random test, professionally conducted survey in the United States to compare with our own EV driver studies. Having these sponsors also allows us to gather more important data from a handful of European countries – the Netherlands, Norway, France, Germany and the UK. It will be quite fascinating to make thorough comparisons of EV drivers in these different countries.

As a special thank you to everyone who completes our research, you can receive the entire report for free when it is written – just send us a note once completing the survey.

If you're new to CleanTechnica or haven't read every article we've published in the last 6 months, you can stroll through the archives of our 2018 EV driver report to explore past finds. (Even if you complete the 2019 survey, I have to request that you complete the survey first.) 19)

You can read the summary below to turn off that reading.

Electric transport industry is one of the hottest industries in the world. Billions of dollars flow into electric vehicle production plans, launching electric vehicles, battery supplies, charging stations, and more. Some of the largest industries in the world are at the beginning of what appears to be a dramatic, fast shift towards fundamentally different cars, buses, boats and planes (eventually).

When it comes to electric cars, consumer choice grows Every month, the driving range improves every year, and we begin to see some real mass market models. But different questions remain. What do electric drivers and potential buyers want, and dream to do? For the third consecutive year, we have dug into these cases in one of the most comprehensive EV driver surveys on the planet.

In early 2018, we investigated over 2,000 electric car drivers living in 25 countries (including 42 of 50 US states, 20 European countries, 5 Canadian provinces, Costa Rica and Australia) and over 1,000 potential electric car buyers in 37 countries (including 38 out of 50 US states, 30 European countries, 6 Canadian provinces, Mexico, South Africa, Australia, New Zealand and Panama). We wanted to find out which early electric car recorders require and want from their next electric cars and from EV charging networks. We also wanted to find out what EV life has been for them so far. Furthermore, we wanted to compare the interests, wishes and requirements of interests, wishes and requirements with potential EV buyers.

The report segments the responses by region (North America vs. Europe) and according to three different electric vehicle groups – Tesla drivers, clean-electric, but non-Tesla drivers, and plug-in hybrids. This segmentation reveals clear differences on many topics, which makes sense when considering the wide variety of user experience for each type of EV and for the two regions.

Reporting designer Kamil Grzywacz from Grinspire / Leonart Agency

Range & Batteries

One of the most fascinating topics to explore is the consumer's approach to reach (which is largely about battery size). According to our studies:

• The majority of Tesla drivers in both North America (86%) and Europe (72%) expect their next electric car to have over 250 miles (400 km) range. For other groups, this segment> 250 kilometers was almost always the segment that supported the most, but the expectation of such a high selection was not so dramatic.

• Non-Tesla full electric car drivers also chose this option more frequently in North America (43%), but not Europe (where 24% chose> 250 miles, but 25% chose 191-220 miles).

• Plug-in hybrid drivers are also expected to get a full electric car with> 250 miles off (43%).

• For non-EV drivers, 39% of North Americans reported needing over 250 miles in North America (51%), but were less concerned with the vast spectrum of Europe. an entire electric car, while 33.5% of Europeans reported the same.

The summary statistics on this topic do not make the hue adjustment, though, so jump into the reach chapter of the report for more information on this issue. [19659007]

Autonomy

Autonomous driving force is all the hype, but how much will consumers of electric cars actually have or demand such features? According to our research, there is a significant difference between what Tesla drivers want / expect and what other EV drivers and potential EV buyers want / expect. When asked which specific features were needed or potentially needed for the respondent to choose an EV model instead of another EV model, the responses were broken:

• Tesla drivers in North America – 54 % [19659007] • Tesla drivers in Europe – 54%

• Non-Tesla pure-EV drivers in North America – 26%

• Non-Tesla pure-EV drivers in Europe – 32% [19659003] • Plug-in hybrid drivers in North America – 32%

• Plug-in hybrid drivers in Europe – 15%

• Non-EV drivers in North America – 30%

• Non-EV drivers in Europe – 33% 19659007] When we dive into specific semi-autonomous driving characteristics in more detail, we found the most interesting (far) in autonomous cruise control, with the clear # 2 wishing to be autosteer, and then there was less, but still noticeable, interest in auto parking equipment.

Solar energy Efficiency

Electric cars and solar energy It seems to go together like peanut butter and jelly. Surprisingly, compared to the wider market, a very high percentage of electric car drivers also have solar panels on their roofs. According to our surveys, solar ownership broke down by segment:

• Tesla drivers in North America – 31%

• Tesla drivers in Europe – 24%

• Non-Tesla pure-EV drivers in North America – 28%

• Non-Tesla pure-EV drivers in Europe – 32%

• Plug-in hybrid drivers in North America – 21%

• Plug-in hybrid drivers in Europe – 24 %

• Non-EV drivers in North America – 13%

• Non-EV drivers in Europe – 21%

On the subject of energy efficiency – while driving and also at home – many respondents showed that they having an electric car made them use energy more efficiently or conservatively. This is an important and rarely studied or discussed benefit for electric cars. Not only are electric vehicle vehicles much more efficient than gasoline or diesel powered vehicle systems, but electric cars also encourage their owners to think about their energy use and save a lot of energy throughout the day. Basically, we see the opposite of Jevon's paradox here.

EV models

Respondents to our investigations broke out in the same way as the general electric car market in terms of both cars were already driving and the expected next cars.

It means many Nissan LEAFs, Tesla Model S, Chevy Bolts, Chevy Volts and Renault Zoes. It also means decent numbers for the BMW i3, Tesla Model X and Tesla Model 3 (in North America).

Of course, aside from continued interest in these models, many people expect their next / first EV to be the Tesla model 3. A large number of chimeras also awaited the Tesla model Y. Another model that was remarkable interested in Europe, was interesting, Hyundai Kona EV. We hope Hyundai is preparing to serve all that demand! Some other models had some consumer demand as well.

Particularly, a rather higher percentage of respondents did not yet know which model they would buy next.

Charging

The most important shift on the consumer side of the equation in this transition to electric transport is that drivers charge their cars rather than fill them up with liquid fuels. This comes with much greater comfort most of the time – thanks to home and workplace charging – but also presents some long-distance travel challenges and for households that do not have a home or workplace load.

According to our studies, EV drivers do not find public EV charges that are super practical or reliable, but they are also rarely dependent on it, since most drivers have recharging. As more consumers enter the EV market, practical and reliable public charging should be much more important. We will see next year how this topic develops.

Benefits

It's all about the benefits, baby! Electric cars offer many benefits. Our report is divided into early electric driver and potential driver's view of these benefits. One of the most interesting finds is the diverse reason why people were inspired to go electric. But the one who clearly stands out above all others at this point is the environmental benefit.

Otherwise, certain vehicle benefits that were important to the respondents varied depending on the type of electric car they had. Tesla drivers were especially inspired by the new technology of electric motors and their instantaneous torque. Interestingly, despite the initial price of a Tesla, the drivers were also relieved by financial savings. However, in North America, non-Tesla pure EV drivers and PHEV drivers were much more enticed by financial savings. Contrary to this advantage, some of the EV segments in Europe did not have such a strong attraction.

Vehicle class

One of the least talked about issues in the electric car market is the lack of consumer choice. Electric cars are not represented in each class and there is actually a lack of options in some of the most popular classes. In particular, there is a great demand for electric vehicles that fall into SUV, CUV and full-size car classes, but there are only a few choices in the market in each of these classes, especially in the less expensive segments.

As part of a surprise, the segment was most interested in an electric pickup truck the North American Tesla operating segment. The interest in this vehicle class was followed by North American, non-Tesla pure-EV drivers and North American plug-in hybrid drivers respectively. There was almost no interest in an electric truck in Europe.

Special Features

Various special features are a big deal for particular consumers, while others do not care about them at all. Looking at over a dozen options overall, what we've found is that consumers strongly want autonomous cruise control, over-the-air software updates, super-fast charging, fast charging, the ability to pre-heat, or pre-cool your car using one. smartphone app, and the ability to check the charging status of a smartphone app.

There is also strong consumer demand for a number of other functions, and there is again considerable variation in preferences depending on the region and depending on the type of EV respondents.

Demographics

Who are these early electric car enthusiasts? As you may have heard before, they are well above average in terms of income. That said, there are significant variations across the eight segments, and one of the segments is extremely balanced over revenue levels.

The respondents were overwhelmingly male, but they were closely divided between those who had children living in their home and those who did not.

In North America, about half of respondents lived in cities with a population of 500,000 or more. In Europe, the vast majority lived in municipalities with fewer than 500,000 inhabitants. In particular, North American respondents were much more likely to live in cities of 1 million or more.


Tags: EV Drivers, EV Surveys, France, Germany, Netherlands, UK, UK, USA


About the Author

Zachary Shahan Zach has tried to help the community help itself (and other species). He spends most of his time here on CleanTechnica as his director and editor in chief. He is also the president of Important Media and the director / founder of EV Obsession and Solar Love . Zach is recognized globally as an electric vehicle, solar energy and energy storage expert. He has presented cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the United States and Canada.

Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, and ABB. After many years of sun and EV, he simply has great faith in these companies and feels they are good cleantech companies to invest in. But he does not offer professional investment advice and will not be responsible for losing money, so Don't jump to conclusions.




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