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Etsy sellers are not happy with the platform that pushes them to offer free shipping



Today, Etsy announced that it will start prioritizing goods and stores that offer free shipping, and sellers are not thrilled. As of July 30, Etsy will prioritize placement in US search results for items shipped for free and for stores that guarantee US buyers free shipping on orders of $ 35 or more. An email sent to the company's CEO CEO advises them to include shipping costs in their retail prices, a problem that many vendors on the platform, who primarily focus on artist and small business handmade goods, are having trouble.

Etsy justified the decision by saying that Etsy buyers are 20 percent more likely to buy free shipping goods. But the news has experienced a passionate reaction from sellers and buyers both on Twitter and on advertising issues on the Etsy forum, which today received over 1

300 responses.

Implementation of flat-screen prizes in prizes can pose a challenge to international merchants delivering worldwide. The Cambridge-based artist Katie Fuller, who runs his Etsy store since 2015, says the cost of shipping in her products would put her at a disadvantage. "If I [raise my prices] then I will make my prices uncompetitive for customers elsewhere. Most of my customers are in the UK, it would not make sense for me to do so, so it sounds like I can wave goodbye to my US sales. "

Etsy CEO Josh Silverman acknowledged that the change may be difficult for some sellers in a Business Insider interview and said," We know this is going to be a lot for sellers to absorb. a real change in how they think about pricing. " The new policy is primarily written for an American audience, but Silverman & # 39; s letter includes a line to provide more support to international sellers: "We will continue to invest in your success by increasing our digital marketing efforts to bring more buyers from the UK to Etsy. " An Etch spokesman told The Verge that the company is starting with the United States, its largest and most mature market for now, providing guides for international shipping strategies in the meantime for non-US sellers.

A good portion of the listings on the first page of the search results already have free shipping, and buyers can turn on "free shipping" switch to find goods they do not have to pay extra shipping for. The new policy, when it comes into effect at the end of this month, will display a majority of free shipping items on search results, in the most visible top rooms. Etsy also says it will prioritize these elements in their ads, via email marketing, social media and television.

"Most of us are small businesses – we are not Amazon or eBay, we cannot compete with" the rest of e-commerce "and it will not make sense for all of us to absorb our shipping costs to the total price , Fuller says. "But Etsy will punish us for that."


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