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The Motley Fool

Here is the new rally cry for highly qualified workers hoping to be employed by their favorite company:

No job opening? No problem.

With companies struggling to get vacancies among low unemployment and fewer unemployed, many adopt a new strategy: They make the most talented employees in areas such as information technology, social media and engineering on fear cannot be around when opening occurs. Labor shortages have led to long-term searches and lost revenue.

Employers say, "There is no immediate opening, but we shall bring you anyway," said Jacob Zabkowicz, global vice president for the recruitment of Korn Ferry. "The person helps build the job description".

57 percent of the recruits say they have employed a particular skill set even though there was no existing role for the candidate, according to a Korn ferry survey last year.

"They want to create a pipeline," said Jeanne Branthover, co-responsible and managing partner of executive search firm DHR International's New York office.

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Get talent in your door

The strategy is aimed at coordinating coveted specialists, such as computer scientists, software developers, digital media experts, artificial intelligence designers and some accounting and engineering professionals, staffing experts say.

Zabkowicz estimates that about 10 percent of jobs in such fields now occur when there is no special opening. The trend says he has picked up steam in the last couple of years as the labor market has tightened.

The unemployment rate for private individuals averaged 3.8 per cent last year, almost 50 years low, when the job search hit a record of 7.3 million in December. Candidates are far sharper in some fields, with employment of an average of 2.2 per cent for computer personnel and 1.8 per cent for science-related jobs, and architectural and engineering services, showing the work department's figures.