Elon Musk’s image is seen through a Twitter logo in this illustration taken on October 28, 2022.
Given Ruvic | Reuters
On Friday, TwitterNew owner Elon Musk sent a company-wide email to employees of the social media giant, thanking them for working long hours since he took over on Oct. 28.
Musk said he had personally been at Twitter̵[ads1]7;s headquarters in San Francisco late Thursday night as well. He then invited employees who have returned to the San Francisco office and survived last week’s 50% reduction in workforce to visit with him.
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Overnight, Twitter appeared to halt its $7.99/month Twitter Blue subscription service, which allowed users of the social network to pay to get a verified subscriber blue check mark. Many users misused the new subscriber badge to impersonate brands and famous people who received a blue tick via the company’s original verification system.
Among the brands imitated were Eli Lilly, the pharmaceutical giant, video game multinational Nintendo, and Elon Musk’s electric car company, Tesla.
Two current Twitter employees told CNBC they fielded calls from colleagues and customers about all the changes to the platform.
One said that Twitter used to make product changes more slowly and cautiously, and that was because they had to balance user behavior, security and revenue impact. The new more experimental approach that Musk is taking has troubled many, including advertisers, and even the FTC.
Employees also said they wanted more clarity on the company’s new policies for time off and returning to the office, and that Elon Musk’s email left them with questions. Friday is a national holiday in the United States, Veterans Day, and some workers did not expect to have to come in, while others are wondering if they still have approved exemptions that allow them to continue working from home. Two employees told CNBC that they have not received formal guidance from the company’s human resources department about telecommuting.
This week, Musk told Twitter employees that he was reversing the company’s previous “work from home forever” policy that had been adopted by his personal friend and collaborator, former Twitter CEO Jack Dorsey.
Here is the email from Elon Musk to Twitter employees on Friday, transcribed by CNBC:
From: Elon Musk
Date: Nov. 11, 2022 [time stamp removed]
To: Team on Twitter
Subject. Being There (great movie)
I was at Twitter HQ again late last night and would like to thank those who were there with me, as well as those working remotely, some of whom had been up even longer.
To confirm, it’s okay to work remotely if you can’t reasonably get to the office and you’re performing at an exceptional level. That said, I’m a big believer in esprit de corps and the effectiveness of being physically in the same place.
I’m going to the office again today. Stop by the 10th floor if you want to talk about taking Twitter to the next level. The priority is actions in the short term.