Elon Musk teaser Tesla announcement

He said that the news comes on Thursday at 14.00 ET.

Musk caused a stir on Wednesday when he wrote a cryptic message about the upcoming news, and Teslas ( TSLA ) share jumped up about 5%. The company's shares were relatively flat ahead of scheduled announcement on Thursday.

It is not clear whether Musk will announce something newsworthy. Musk made a few changes to his Twitter bio, which could be clues to the announcement: He changed his Twitter name to "Elon Tusk" and added an elephant emoji. He also changed his image to a picture of Mars with the word "Revive" on it.

At one point, Tesla's site began to lead users away from models X, Model S, and Model 3 to a landing page that referred to the upcoming announcement, saying, "Good stuff is launched."

Some suggest that Tesla news may involve the company's upcoming model Y SUV, updates to its autonomous driving software or news about its network of Tesla Supercharger drives.

It is not clear whether Tesla has considered Musk's latest tweets about the announcement. A spokesman did not immediately respond to a request for comment on Thursday.

Musk is in hot water with the SEC about his tweeting habits.

Regulators on Monday had asked a federal judge to hold Musk contempt to break a deal reached last year involving criticism of Musk's Twitter use. Musk and Tesla settled their dispute with the SEC in October. They agreed to pay $ 40 million in fines and to begin policing Musk's social media post after he caused a stockpile of tweets that regulators said overhyped Tesla's value.

But Musk pulled regulators ire again with a February 1[ads1]9 tweet that exaggerated how many cars Tesla plans to deliver in 2019. The SEC claims that Musk did not receive pre-approval for that tweet.

If the judge is sitting with the SEC, it can postpone Musk for serious new consequences.

Musk has knocked out the SEC, which he called "embarrassing" in a tweet earlier this week. He has also previously referred to the agency as "Shortseller Enrichment Commission".

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