Elon Musk says Twitter’s verified service with colors will launch next week

Nov 25 (Reuters) – Twitter Inc plans to roll out its verified service next Friday with different-colored checks for individuals, companies and governments, after a botched launch led to a surge in users impersonating celebrities and brands on the platform.

CEO Elon Musk on Friday assigned colors for the categories — gold for companies, gray for governments and a blue check for individuals including celebrities.

“Painful but necessary,” he said, adding that verified accounts will be manually authenticated before a check is activated.

The revamped $8 per month service will allow individuals to have a smaller, secondary logo for their organizations if verified by them, he said in another tweet on Friday. “Longer explanation next week.”

The Twitter app is seen on a smartphone in this illustration taken July 13, 2021. REUTERS/Dado Ruvic/Illustration

The social media platform on Monday delayed its relaunch to foolproof it, as the service is expected to help Twitter boost revenue at a time when Musk is trying to retain advertisers after buying the company last month for $44 billion.

The subscription service, which Musk called a “big leveler”, was paused on November 11 when fake accounts cropped up, forcing the world’s richest man to bring back the “official” brand to some users.

For example, a user posing as drugmaker Eli Lilly and Co had tweeted that insulin would be free, triggering a drop in the company’s shares and forcing it to issue an apology.

The turmoil led several companies including General Motors ( GM.N ) and United Airlines ( UAL.O ) to stop or withdraw ads on the platform. However, user growth on Twitter is at a record high level, according to Musk.

Reporting by Akanksha Khushi and Aditya Soni in Bengaluru; Editing by Saumyadeb Chakrabarty and Arun Koyyur

Our standards: Thomson Reuters Trust Principles.

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