23 July 2023 | 03:22
Elon Musk tweeted that he wants to change Twitter’s iconic bluebird logo on Sunday night.
Elon Musk said on Sunday that he was looking to change Twitter̵[ads1]7;s logo, tweeting: “And soon we will say adieu to the Twitter brand and, gradually, all the birds.”
In a post on the site at 12:06 a.m. ET, the social media platform’s billionaire owner added: “If a good enough X logo is posted tonight, we will make (it) go live worldwide tomorrow.”
Musk posted an image of a flickering “X” and later in a Twitter Spaces audio chat answered “Yes” when asked if the Twitter logo will change, adding that “it should have been done a long time ago.”
During Musk’s tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp, reflecting the billionaire’s vision to create a “super app” like China’s WeChat.
The company did not immediately respond to a request for comment.
Twitter’s website says the logo, which depicts a blue bird, is “our most recognizable asset.”
“That’s why we’re so protective of it,” it added.
The bird was temporarily replaced in April by Dogecoin’s Shiba Inu dog, helping to drive a rise in the meme coin’s market value.
The company came under widespread criticism from users and marketers when Musk announced earlier this month that Twitter would limit how many tweets per day different accounts could read.
The daily limits helped fuel the growth of Meta-owned rival service Threads, which crossed 100 million registrations within five days of launch.
Twitter’s latest complication was a lawsuit filed Tuesday that claims the firm owes at least $500 million in severance pay to former employees.
Since Musk bought it, the company has laid off more than half its workforce to cut costs.