Elon Musk says Twitter video app for smart TVs is ‘coming’

June 17 (Reuters) – A Twitter video app for smart TVs is in the social media company’s plans, owner Elon Musk said in a tweet on Saturday, a move that would be in line with the company’s new plans to focus on increasing video content on the Platform.

In response to a tweet suggesting a Twitter video app is needed, Musk replied “It̵[ads1]7;s coming”.

New CEO Linda Yaccarino and Musk had laid out in an investor presentation on Thursday Twitter’s plans to focus on video, creator and commerce partnerships to revitalize the social media company’s business beyond digital advertising.

The investor presentation was reviewed by Reuters.

A slide of the presentation said vertical video accounted for more than 10% of time spent on Twitter.

Former Fox News host Tucker Carlson launched a new show earlier this month on the platform called “Tucker on Twitter.” Twitter envisions selling ads and sponsorships alongside videos from Carlson and other content creators, a source familiar with the matter told Reuters.

Reporting by Gokul Pisharody in Bengaluru. Editing by Franklin Paul

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