Elon Musk was busy over the weekend dealing with requests from followers on Twitter. The social media platform recently introduced an ad revenue sharing program that rewards creators.
However, not all creators had the opportunity to get a piece of the ad revenue pie, which was pointed out to Musk who ended up changing the rules.
A Twitter user was ineligible to monetize their account because it was dedicated to their beagle.
“Profiles that contain animals or fictional characters are not eligible, unless they are directly associated with your brand or organization. Parody and fan accounts are not eligible for subscriptions,” read Twitter’s help center page.
After another user asked Musk to “fix” the problem, Musk answered“Consider this stupid guideline deleted from now on.”
The ad revenue sharing program rewards content creators who engage with their responses, and Twitter gives them a piece of the pie for the ads that appear. However, one user expressed his criticism towards Musk over the rate limit which prohibited the user from interacting with his followers once they had reached the threshold.
Musk promised the user that the limits would be increased answers“We will be increasing the rate limit for verified users by 50%. Should take effect within a few hours.”
In another tweet, Musk clarified that only verified users are considered as in theory, they are not bot accounts that can manipulate the system.
“As promised. Soon we will share ad revenue from profile page views, which should roughly double payouts,” he added. “Note, only views from verified users count, as it is otherwise trivial to spoof the number of views.”
The ad revenue sharing program comes as Twitter faces competition from Meta with the launch of Threads which recently crossed 100 million users in less than a week. Threads are closely related to Instagram with users from the latter platform able to use the same username and have their followers notified that they have created a profile on the microblogging platform.
Threads do not currently serve advertising that gives Twitter an advantage. Content creators on Musk’s platform are encouraged to stay in the digital space to increase engagement and get a higher payout.