Elon Musk believes he can double Twitter’s revenue just through subscriptions

Elon Musk – the world’s richest man and Twitter’s new owner – expects Twitter to earn nearly $ 10 billion in subscription revenue by 2028, a forecast that doubles the $ 5 billion in total revenue the platform earned last year, according to a report from New York Times.

In a pitch deck set off TimesMusk gave investors a taste of what to expect under his ownership. This reportedly includes increasing Twitter Blue subscribers to 69 million by 2025 and more than doubling that number to 159 million by 2028. Twitter Blue was launched last year and is the service̵[ads1]7;s $ 2.99 / month subscription that gives users access to a ” undo “tweet” button, app customization, ad-free articles and other exclusive features. Musk also expects a huge growth in the number of Twitter users, from the 217 million users reported last year to 600 million Twitter users in 2025 and finally 931 million in 2028.

The pitch tire also outlines plans for a named subscription service outside Blue, called “X”, which Musk expects to bring in nine million subscribers by 2023 and 104 million by 2028. Earlier this week, Musk suggested charging governments and companies a “small cost” to use Twitter. Whatever subscription “X” may be, the revenue from it and Blue combined is intended to reach $ 10 billion by 2028, and make up a large portion of the $ 26.4 billion in total revenue Musk believes the service will reach the same year.

according to TimesTwitter is supposed to make up the rest of the total estimated revenue from ads, something Musk predicts that Twitter will earn around $ 12 billion by 2028. Twitter has previously relied on advertising as its primary revenue stream, but Musk, who said in a now deleted tweet that Twitter should remove ads for paid subscribers, means that ads should make up only 45 percent of Twitter’s total revenue.

Musk’s pitch-deck reportedly includes plans to raise $ 15 million also from a kind of payment business, which he expects to grow to $ 1.3 billion by 2028. Twitter allows users to give tips to creators, buy Super Follows, as well as interact with limited shopping features that connect users to suppliers’ websites to make purchases. However, with Musk as one of PayPal’s co – founders, he can see some room for expansion.

The times notes that Musk also expects Twitter to earn an unspecified portion of revenue through data licensing, a business that involves selling millions of daily tweets on its platform to companies and developers that analyze data for market insight or consumer trends. Last year, Twitter earned $ 572 million (PDF) in data licensing and “other revenue,” but it is unclear how or if Musk plans to expand this business. If Twitter were to resell individual tweets, our editor-in-chief Nilay Patel points out that Elon “had to radically change the terms of use” for Twitter, not to mention “major revenue sharing and fair use issues”, as the copyright of tweets belongs to the users who posted them.

Expanding Twitter’s services will require some work, a likely factor behind Musk’s plans to hire 3,600 additional employees. The times notes that Musk aims to have 11,072 employees by 2025, although the pitch coverage reportedly shows that Twitter’s number of employees will increase in 2022 and then fall in 2023 before going up again.

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