Twitter CEO Elon Musk announced in a series of tweets Saturday that the company̵[ads1]7;s subscription service will show less advertising to users, including an ad-free tier.
The announcement comes as the social network has faced major financial uncertainty since Musk took over in October.
“The announcements are too frequent on Twitter and too big. Taking steps to address both in the coming weeks,” Musk wrote on his Twitter account Saturday.
And for those who choose it, “there will be a higher-priced subscription that allows for zero ads,” Musk added.
It would be a radical change in the business model from Twitter, which until now relied on targeted advertising to generate revenue before launching a paid subscription service in mid-December.
But advertising has been a question mark for Twitter of late, after Musk fired about half of the company’s 7,500 employees late last year. The move sparked concerns that the company was insufficiently staffed to carry out content moderation and intimidate governments and advertisers.
Musk said his strategy was to massively reduce costs while building revenue, and that a new subscription service called Twitter Blue, which gives users a coveted blue verification check for a fee, would help achieve that goal.
The service costs $11 a month in the US and is available on Apple’s iOS and Google’s Android mobile operating systems, according to a page on the company’s website.
Online subscriptions are also available for $8 per month or, with a discount, $84 per year.
Twitter Blue is currently available in the US, Canada, UK, New Zealand, Australia and Japan.
Musk-led Twitter has been torn by chaos, with mass firings, the reinstatement of banned accounts and the suspension of journalists critical of the South African-born billionaire.
Musk’s takeover also saw a rise in racist or hateful tweets, which drew scrutiny from regulators and drove away big advertisers, Twitter’s main source of revenue.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
Today’s featured video
Does India need a safety net in batting?