It was a $ 70 million merger. A car considered by some to be the first "Porsche" failed to sell at RM Sotheby's auction in Monterey, California, on Saturday after the bid was dangled.
The elegant Type 64 was built by Ferdinand Porsche and his son, Ferry between 1939 and 1940, years before their namesake company was registered in 1946. It was intended for a race planned between Berlin and Rome but canceled at the outbreak of World War II.
The car was damaged and rebuilt by Porsche years later, then bought in 1949 by a racing car driver, who competed with it for many years. It was last sold in 1997 to an Austrian Porsche collector who offered it in Monterey.
Experts expected the car to sell for around $ 20 million, but YouTube videos shot at the event appear to show that the Dutch auctioneer opened the bidding to $ 30 million, exciting audience.
The number was displayed on the screen, followed by bids of $ 40 million, $ 50 million, $ 60 million and $ 70 million. At least that's how it sounded.
"It's seventy, guys, it's seventeen," he said, plundering a round of jeers and getting more people to go to the event.
"My statement," he added.
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Despite his best efforts to keep the ball rolling, the $ 17 million bid was set, which was below the car's unveiled reserve.  A $ 70 million authentic bid would make the car the most expensive ever sold at auction and could potentially tie the record price reportedly paid for a Ferrari 250 GTO in a private deal last year.
The auction house later issued a statement acknowledging the error, adding that it was accidental and not a prank according to Jalopnik.
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