James Dyson finishes his electric car project. The British entrepreneur announced the news in an email on Thursday, a copy of which was obtained by The Verge saying that he and his board decided to stop the effort after trying to find a buyer. Going forward, Dyson says his company will "concentrate on the formidable task of producing solid-state batteries" as well as other "basic" technologies such as vision systems, robotics, machine learning and AI.
"The Dyson automotive industry has developed a fantastic car: they have been brilliant in their approach while remaining true to our philosophies," Dyson wrote in the email. "Although we have tried very hard throughout the development process, we can simply no longer see a way to make it commercially viable. "
Dyson was due to unveil the electric car in 2020, but last year the date was pushed back to 2021
Dyson had nearly 600 people working on the electric car project, which was announced in 2017. In his email, Dyson said that he and his team "are working to quickly find alternative roles within Dyson for as many of the team as possible, and we have sufficient vacancies to absorb most of the people in our home business." son & # 39; in order not to find new roles for employees or if they do not want to stay with the company, he said the company will "support them fairly and with due respect."
"This is a challenging time for our colleagues, and I appreciate understanding and sensitivity when consulting those affected, "Dyson wrote. “This is not a product failure, or a failure of the team, for which it is difficult to hear and digest this news. Their achievements have been enormous – given the enormous and complexity of the project. "