The chain is starting to sell a breakfast sandwich made with Beyond Meat's vegan sausage at 163 locations across Manhattan on Wednesday, planning to roll out $ 4.29 sandwich nationally at a time.
Dunkin & # 39; is the last fast-food chain to start selling meat substitutes. Others, like Burger King, Tim Hortons and Little Caesars, have also partnered with Beyond or Impossible Foods – Beyond's main rival – to add plant-based foods to the menus.
The trend is warming when people try to eat less meat for health reasons and to reduce their impact on the planet. US retail sales of plant-based foods have grown 1
1% over the past year, according to a July report from the Plant Based Foods Association and Good Food Institute, a nonprofit subsidiary of plant-based businesses.
Barclays predicts that the alternative meat sector can reach around $ 140 billion over the next decade, capturing about 10% of the global meat industry.
People who embrace plant-based food do not necessarily leave meat completely and fast food chains do not try to attract strict vegans. For example, the new Dunkin & # 39; sandwich with American cheese and eggs is served, and is therefore not a vegan product unless it has changed. The Little Caesars Impossible pizza is also made with cheese.
Beyond Meat ( BYND ) and Impossible Foods make plant-based proteins designed to taste and cook as real meat.
For Dunkin & # 39; ( DNKN ) The new menu item is also a way to continue increasing the offer of breakfast.
The morning is still the only growth market for the fast food industry, according to the OD. Sales of breakfast at fast food restaurants increased by 1% last year, but sales were flat. More people prepare breakfast at home than any other meal, so fast serving restaurants believe there is room for growth.
Earlier this year, the coffee and donut chain added two new breakfast restrictions to limited time to the menu: Egg White Bowl, made with egg whites, spinach, fried potatoes, cheddar cheese and onions; and sausage scramble bowl, made with scrambled eggs, sausage, cheddar cheese, peppers and onions. It's also experimented with "better-for-you Power Breakfast Sandwiches."
A plant-based alternative can help lure more customers away from competitors like McDonald's ( MCD ) Panera and Taco Bell.